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ABOUT BIC America

BIC, originally an abbreviation for British Industry Corporation, was established as an American corporation specializing in British products.  We were among the earliest pioneers in the audio industry, distributing products including Garrard turntables, Luxman amplifiers and Wharfedale loudspeakers during the 1960's.

In 1973, BIC introduced its own brand of loudspeakers and the industry's first belt drive turntables. By the mid 1970's, BIC Venturi loudspeakers were among the top 5 best-selling brands. Eventually, the original corporation began diversifying outside of audio and shortly after the death of its founder, the company was sold.

It wasn't until BIC was again purchased in 1988, that the company has emerged as the clear choice for those seeking very high performance audio at affordable prices. BIC products were top-rated 4 times in 1999 alone in comparison with all of the top ten best selling loudspeaker brands! We encourage you to purchase your favorite testing publication (or check with your local library on past issues), to see for yourself how BIC products rank. Better yet, why not make the comparison for yourself at one of the approximately 500 retail stores which carry BIC America products.

BIC products are all designed and engineered in America with production both in the US and abroad. Careful quality control enables BIC America to offer some of the longest warranties in the industry, ranging from 2 to as many as 7 years, depending on model.

The BIC America management team intends to continue the tradition of high quality at bargain prices. Our new slogan sums up best what you can expect from BIC America.

CERTIFIED BEST VALUE PERFORMANCE!